Archive · 9 Jun 2025
Real Money Gaming Ads Face a Challenging Regulatory Landscape
Imagine there are games where you can win real money.
Companies that make these games want to advertise them.
But in India, the rules for advertising these games are tricky.
A group that checks ads found that all of these game ads broke the rules.
Now, a big social media company wants the game companies to get permission slips before they can show their ads.
Some companies and the people who make the rules are fighting over how to do things fairly.
Everyone agrees that the rules need to be clearer so that the games are safe and so that the companies can grow.
Advertising Standards Council of India (ASCI) found all real money gaming (RMG) ads violated its code in 2024-25.
Meta now requires RMG advertisers to have certificates from specific industry bodies to release ads.
Galactus Funware Technology sued ASCI for `50 crore over a 'defamatory whitepaper'.
RMG advertising in India is worth `1,400 crore but lacks unified oversight.
Industry voices want a unified regulatory framework for RMG.
- Who
- RMG companies, advertising regulators, and digital intermediaries.
- What
- Real money gaming (RMG) advertising is facing regulatory challenges in India.
- When
- The issues are current and ongoing.
- Where
- India.
- Why
- Due to lack of unified oversight and differing legal interpretations.
Regulators
Industry Players
Regulatory Framework
Regulators
A unified framework is needed to clarify advertising rules and protect consumers.
Industry Players
Self-regulation and government oversight must work together.
- Regulatory Body
- ASCI
- ASCI Violation
- All RMG ads
- Violation Rate
- 100%
- Advertising Contribution (2024)
- `1,400 crore
- Platform with New Rules
- Meta