Archive · 14 Nov 2025
Consumers Prioritize Speed and Digital Ease in Festive Loans, Paisabazaar Survey Finds
Imagine you need money for gifts and decorations during a big holiday.
A new survey found that people want their loans to be approved really fast and without a lot of paperwork.
More than 4 out of 10 people said getting money quickly was more important than finding the loan with the lowest interest rate.
Most people also liked using websites or apps that guide them through the loan process.
This shows that getting loans has become easier and quicker.
People are using these loans for many things like fixing up their homes, buying new gadgets, or even for jewelry.
Many people are borrowing less than $5,000 and planning to pay it back in less than five years.
This means people are becoming more comfortable and confident using loans for their holiday shopping and other needs.
Consumers are prioritizing speedy loan disbursals and digital processes over lower interest rates for festive expenses, according to a Paisabazaar survey.
42% of respondents cited quick disbursal with minimal documentation as their top reason for choosing a lender.
80% of consumers prefer using guided digital platforms for loan comparison and applications.
Home renovation and furnishing was the leading reason for taking a festive personal loan, followed by appliances and electronics.
Nearly 60% of borrowers took festive personal loans under INR 5 lakh, with 42% preferring tenures under 5 years.
- Who
- Consumers taking personal loans for festive expenses, surveyed by Paisabazaar
- What
- Shift in consumer priorities towards instant disbursal and digital processes for festive loans, over traditional factors like interest rates.
- When
- During the festive season
- Where
- India
- Why
- Consumers increasingly value speed, convenience, and simplicity in accessing credit for festive spending.
- Survey Conducted By
- Paisabazaar
- Number of Respondents
- Over 10,200
- Top Factor for Choosing Lender
- Quick disbursal with minimal documentation (42%)
- Second Most Important Factor
- Lowest interest rates (25%)
- Preference for Digital Platforms
- 80% prefer guided digital platforms
- Top Reason for Festive Loan
- Home renovation and furnishing (18%)
- Loan Amount Preferred
- Below INR 5 lakh (Nearly 60%)
- Preferred Tenure
- Under 5 years (42%)