Archive · 10 Nov 2025
Delhi HC Protects Jaya Bachchan's Personality Rights from Misuse
Imagine a famous actress whose pictures and name are being used by people online to sell things without her permission.
She went to a big court to ask for help.
The court listened and decided that people should not use her name or pictures to make money without her saying it's okay.
The judge said she would stop anyone who is misusing her identity online.
However, the court also said it was okay to sell posters of an old movie that featured her and her husband.
This court has made similar decisions before to protect other famous actors in her family.
The Delhi High Court has protected the personality rights of actor and MP Jaya Bachchan.
The court ruled against the misuse of her name, persona, and images for commercial gains online.
Defendants in the case include tech giants like Google, Amazon, eBay, and Meta.
The court acknowledged the use of AI in creating content that resembles Jaya Bachchan.
While granting broad protection, the court differentiated between general misuse and the sale of specific movie merchandise like 'Abhimaan' posters.
- Who
- Jaya Bachchan, a Bollywood actor and Rajya Sabha MP
- What
- The Delhi High Court protected her personality rights, ruling against the misuse of her name and persona for commercial gains.
- When
- On Monday, during a hearing before Justice Manmeet Pritam Singh Arora.
- Where
- Delhi High Court
- Why
- To prevent various social media accounts, YouTube channels, and websites from misusing her name, persona, and images for commercial purposes, including through AI-generated content and unauthorized merchandise.
Jaya Bachchan's Stance
Court's Decision on Specific Merchandise
Protection of Personality Rights
Jaya Bachchan's Stance
Jaya Bachchan seeks protection of her personality rights against the misuse of her name, persona, and images for commercial gains, including AI-generated videos and unauthorized merchandise.
Court's Decision on Specific Merchandise
The Delhi High Court granted protection for Jaya Bachchan's personality rights, issuing an injunction to restrain infringing entities from misusing her persona.
Sale of Movie Posters
Jaya Bachchan's Stance
Jaya Bachchan's counsel argued against the unauthorized sale of merchandise featuring her pictures.
Court's Decision on Specific Merchandise
The court was not inclined to pass a restraining order against the sale of posters for the movie 'Abhimaan' featuring Jaya and Amitabh Bachchan on Amazon, considering it specific movie merchandise.
- Petitioner
- Jaya Bachchan (Actor and Rajya Sabha MP)
- Court
- Delhi High Court
- Issue
- Protection of personality rights against commercial misuse of name, persona, and images
- Defendants
- Google, Amazon, eBay, Meta
- Legal Counsel
- Representing Jaya Bachchan
- Technology Cited
- Artificial Intelligence (AI)
- Related Cases
- Similar orders for Amitabh Bachchan, Abhishek Bachchan, and Aishwarya Rai Bachchan