Archive · 22 Aug 2025
Sundaram Home Finance Launches Affordable Housing Finance 'Anugraha'
Sundaram Home Finance, a company that helps people get loans for homes, has started a new program called 'Anugraha.'
This program is designed to help people who don't make a lot of money afford to buy a house.
The company wants to help more people own homes, especially in smaller towns.
They think this will be a successful part of their business in the future.
Last year, the company gave out more than 200 crore rupees in loans, showing their existing activity in the housing market.
Sundaram Home Finance launched 'Anugraha,' an affordable housing finance product.
The product targets the lower to mid income segment.
D Lakshminarayanan, MD of Sundaram Home Finance, stated their bullish outlook.
The company aims to expand into Tier 2 and 3 towns.
Last year's disbursements exceeded ₹200 crore.
- Who
- Sundaram Home Finance, a subsidiary of Sundaram Finance Ltd, launched the product.
- What
- Sundaram Home Finance launched the 'Anugraha' affordable housing finance product.
- When
- The launch occurred, and the article was published August 22, 2025.
- Where
- Tamil Nadu and Andhra Pradesh are the locations of over 50 branches.
- Why
- To make home ownership more accessible and expand into Tier 2 and 3 towns.
- Product Name
- 'Anugraha'
- Company
- Sundaram Home Finance
- Parent Company
- Sundaram Finance Ltd
- Target Segment
- Lower to mid income
- Focus
- Affordable housing finance
- Branches
- Over 50 in Tamil Nadu and Andhra Pradesh
- Disbursements (Last Year)
- Over ₹200 crore