Archive · 26 Jun 2025
Reebok Co-founder Backs Shoe Design Project in Space
A company called Syntilay, which makes shoes, is sending a computer into space to design new shoes.
The computer will use AI, like a super-smart artist.
This mission is supported by a co-founder of Reebok.
The companies involved want to see if they can move energy-hungry activities like crypto mining away from Earth to help the environment.
Once the computer creates the shoe design, it will be sent back to Earth.
Then, 3D printers will make the shoes, which will cost around $200.
The project's aim is to generate a buzz for the company's unique products.
OrbitsEdge and Copernic Space are sending an AI-enabled computer to space to design a shoe for Syntilay.
The mission, backed by Reebok co-founder Joe Foster, is scheduled to launch in early 2026 via SpaceX.
The companies aim to test whether carbon-intensive industries like crypto mining can be shifted off-planet.
The shoe design will be sent to Earth for 3D printing, with an estimated cost of $200.
The project could generate consumer interest in space-designed products.
- Who
- OrbitsEdge, Copernic Space, Syntilay (shoe company), and Joe Foster, Reebok co-founder.
- What
- OrbitsEdge and Copernic Space are launching an AI-enabled computer into space to design shoes for Syntilay.
- When
- The launch is expected in early 2026.
- Where
- Space, with the design phase taking place on a satellite.
- Why
- To test off-planet computing and reduce Earth's energy burdens, as well as create unique products.
Supporters
Skeptics
Environmental Impact
Supporters
Reducing Earth's energy burdens and carbon footprint.
Skeptics
Potential of developing computing infrastructure in orbit
- Companies Involved
- OrbitsEdge, Copernic Space, Syntilay
- Launch Vehicle
- SpaceX Falcon 9
- Launch Date
- Early 2026 (expected)
- Shoe Company Founder
- Ben Weiss
- Reebok Co-founder
- Joe Foster
- Shoe Price
- $200 (estimated)