Archive · 8 Nov 2025
Amazon Bazaar Expands Globally to Compete with Ultra-Cheap Retailers
Imagine Amazon has a special shopping section that sells really cheap things, like clothes for $10 or accessories for $5.
It's called Amazon Bazaar in most countries and Amazon Haul in the United States.
Amazon is now making this special shopping section available in 14 more countries around the world, including places like Hong Kong and Nigeria.
They want to offer super affordable items to more people.
This is also a way for Amazon to compete with other stores, like Shein and Temu, that are known for selling very inexpensive products.
Amazon hopes that by offering these low-price items with good service, they can grow their business in these new places, just like they have done in other countries.
It takes time for Amazon to make money in new places, but they believe this low-cost approach can become popular everywhere.
Amazon has expanded its low-cost e-commerce service, Amazon Bazaar, to 14 new international markets.
The service, known as Amazon Haul in the US, offers products priced under $10, with some items as low as $2.
This global expansion aims to increase competition with Chinese rivals Shein and PDD Holdings' Temu in the ultra-cheap goods market.
New markets include Hong Kong, the Philippines, Nigeria, and Taiwan, alongside existing international locations like Mexico, Saudi Arabia, and the UAE.
Amazon's strategy involves building profitable businesses in new markets over time, delivering products directly from global fulfillment centers.
- Who
- Amazon
- What
- Expanded its low-cost e-commerce service Amazon Bazaar (known as Haul in the US) to 14 new international markets.
- When
- Announced on Friday, November 8, 2025.
- Where
- Globally, with new markets including Hong Kong, the Philippines, Nigeria, and Taiwan, in addition to existing international markets like Mexico, Saudi Arabia, and the UAE. The US version, Haul, is also in Britain, Germany, France, Italy, Spain, Japan, and Australia.
- Why
- To ramp up competition with Chinese rivals like Shein and PDD Holdings' Temu in the global market for ultra-cheap goods and to build profitable businesses in new international markets.
Amazon's Strategic Expansion
Challenges and Competition
Market Reach and Profitability
Amazon's Strategic Expansion
Amazon has a strategy to scale up and build profitable businesses in new markets, even if it takes years, aiming for near-global reach for its low-cost service.
Challenges and Competition
Amazon faces intense competition from established ultra-cheap retailers like Shein and Temu, who also have significant global expansion and have been impacted by trade policies.
Impact of Trade Policies
Amazon's Strategic Expansion
While not explicitly stated as a positive for Amazon's expansion, the article notes that tariffs have dented consumer sentiment, potentially benefiting low-cost options.
Challenges and Competition
The ban on the 'de minimis' trade exemption for packages under $800 has impacted the US operations of competitors Shein and Temu, suggesting potential regulatory hurdles for cross-border ultra-cheap e-commerce.
- Service Name (US)
- Amazon Haul
- New Markets Launched
- 14 additional markets
- Selected New Markets
- Hong Kong, Philippines, Nigeria, Taiwan
- Previous International Markets for Bazaar
- Mexico, Saudi Arabia, United Arab Emirates
- Product Pricing Example
- Majority of products under $10, some as low as $2
- US Haul Launch Date
- 2024
- Competitors Mentioned
- Shein, PDD Holdings' Temu