Archive · 24 May 2025
Liquor Sales Stagnant: Excise Duty Hike Impacts IML Sales
Imagine people buying less of a certain type of alcohol called IML.
For the last four years, the amount sold has stayed the same.
One reason is that the government made the alcohol more expensive.
Also, fewer people are working in some fishing jobs, and some shops close early, so fewer people buy alcohol.
But, people are buying much more beer now.
The officials expect this trend will continue because of recent fee increases.
Indian Made Liquor (IML) sales have been stagnant for four years.
A steep hike in liquor excise duty is a primary factor affecting sales.
Beer consumption has doubled since the pandemic, contrasting IML sales.
Reduced fisheries jobs and restrictions on liquor flow contribute to the decline.
Officials anticipate a further decline due to increased license fees.
- Who
- The excise department.
- What
- Indian Made Liquor sales stagnated.
- When
- Sales stagnation began from financial year 2021-22.
- Where
- Mangaluru and surrounding districts.
- Why
- Due to excise duty hikes, reduced jobs, and restrictions.
- IML Sales 2020-21
- 22,81,967 cases
- IML Sales 2021-22
- 27,07,466 cases
- IML Sales 2024-25
- 27,21,033 cases
- Beer Sales 2024-25
- 24.3 lakh cases