8 months ago
CNN-News18 Renews Licensing Deal with CNN
CNN-News18 and CNN International have renewed their partnership for another decade, extending it until the end of 2035.
This partnership, which started in 2005 and was renewed in 2015, will now focus on expanding their digital presence globally, including on platforms like YouTube and Connected TV.
Both companies are excited about this renewed collaboration, which will involve investing in digital, technological, and editorial capabilities.
CNN International will continue to provide its global news leadership and editorial excellence to the collaboration, while CNN-News18 will extend its reach to international markets.
CNN-News18 and CNN International have extended their brand and content licensing agreement until 31 December 2035.
The partnership, which began in 2005 and was renewed in 2015, will now focus on expanding digital presence globally.
CNN-News18 plans to extend its digital footprint to international markets, including on YouTube and Connected TV.
CNN International will continue to provide global news leadership and editorial excellence to the collaboration.
Network18 plans to invest in CNN-News18’s digital, technological, and editorial capabilities.
- Who
- CNN-News18 and CNN International
- What
- Renewal of brand and content licensing agreement
- Where
- Global, with a focus on international markets
- When
- Extended until 31 December 2035
- Why
- To expand digital presence and strengthen global news leadership
Key facts
- Partnership Duration
- Extended until 31 December 2035
- Initial Partnership Year
- 2005
- First Renewal Year
- 2015
- Digital Expansion
- Includes YouTube and Connected TV (CTV)
- Global Affiliate
- CNN International, part of Warner Bros. Discovery
- Investment Plans
- Digital, technological, and editorial capabilities
Quotes
Rahul Joshi
Managing Director and Editor-in-Chief, Network18 Group
“This renewed partnership represents a landmark, one-of-a-kind collaboration in global news. The TV news partnership that has flourished for two decades will now open doors to new avenues of growth, including an expanded presence on digital and connected TV.”
thehindubusinessline.com
Phil Nelson
Executive Vice President, CNN International Commercial
“Having a network of strong affiliate partners has been core to CNN since our very founding in 1980. We are delighted to extend our long-term partnership with Network18 for the continuation of the licensing of the CNN brand and the expansion of one of our largest and most prominent affiliates worldwide.”
thehindubusinessline.com
