Archive · 6 Jun 2025
Quick Commerce Market to Triple in India by 2027
Quick commerce, where you get things delivered fast, is expected to grow a lot in India.
Most sales come from stores already in business, not from new customers.
Discounts are lower than what you find online or in big stores.
Some items like snacks are popular, but others, like electronics, are not.
This business creates jobs, but many are for delivery people who may not have stable work.
The market faces issues with pricing, workforce stability, and profitability.
Quick commerce market projected to reach Rs 1.5-1.7 lakh crore by 2027.
Most quick commerce sales come from existing retail channels.
Platform discounts average 6-9%, lower than e-commerce and modern trade.
Quick commerce sees uneven adoption across product categories.
The sector creates jobs, but relies heavily on gig workers for last-mile delivery.
- Who
- The quick commerce market, consumers, and delivery workers.
- What
- Quick commerce market set to expand significantly, but faces challenges with pricing, workforce stability, and profitability.
- When
- By 2027
- Where
- India, primarily in metro and tier-2 cities.
- Why
- Driven by consumer demand and expansion of product offerings.
Quick Commerce Platforms
Traditional Retail/Consumers
Pricing and Discounts
Quick Commerce Platforms
Quick commerce platforms offer discounts, but the pricing power is limited due to consumer conditioning and reliance on discounts offered by other channels.
Traditional Retail/Consumers
Consumers and traditional retailers benefit from the deep discounts offered by e-commerce and modern trade, making quick commerce less price-competitive.
Workforce Stability
Quick Commerce Platforms
Quick commerce generates employment opportunities, but with the trade-off of relying on gig workers.
Traditional Retail/Consumers
Gig workers in quick commerce experience limited job security and benefits.
- Projected Market Size (2027)
- Rs 1.5-1.7 lakh crore
- Truly Incremental Sales
- 6-8%
- Average Platform Discounts
- 6-9%
- Gig worker percentage in last-mile delivery
- 70%+
- Expected Gig Hiring Surge (2025)
- 60%
