Archive · 2 Oct 2026
ChatGPT Adds Virtual Try-On and Favorites for Online Shopping
ChatGPT can now show you what clothes or accessories might look like on you.
You upload a selfie or a full-body picture.
You can also upload a picture of clothing that you like.
ChatGPT then creates an image showing you wearing the item.
A Try On button appears with some shopping results.
You can save products in a Favorites library to look at later.
ChatGPT can also help create outfits or find clothes from a celebrity’s picture.
The features are rolling out worldwide, and images from personal accounts may be used for training unless users opt out.
OpenAI is rolling out virtual try-on tools for clothes and accessories to ChatGPT users worldwide.
Users can upload a selfie, full-body photo, or item image to preview products on themselves.
The feature uses ChatGPT Images 2.5, which OpenAI says improves lighting, textures, instruction-following, and generation speed.
A Favorites feature lets users save products in a ChatGPT Library alongside virtual try-on images.
ChatGPT can also suggest outfits, identify clothing in celebrity photos, and help find purchasable items.
- Who
- OpenAI and ChatGPT users.
- What
- OpenAI has introduced virtual try-on and Favorites features for online shopping.
- When
- The features are currently rolling out worldwide.
- Where
- They are available through ChatGPT’s shopping results and Library.
- Why
- To make shopping more visual by helping users preview, discover, and save clothing and accessories.
- Virtual try-on
- Users can upload a selfie, full-body photo, or product image to generate a preview of an item on themselves.
- Try On button
- The feature appears with eligible shopping results in ChatGPT.
- Image model
- The tool is powered by OpenAI’s ChatGPT Images 2.5 model.
- Model improvements
- OpenAI says the model provides more natural lighting, richer textures, more reliable instruction-following, and faster image generation.
- Favorites
- Users can save products to a Library and revisit them later.
- Style discovery
- Users can describe an aesthetic or upload a celebrity outfit image to find related purchasable clothing.
- Privacy and availability
- Images from personal accounts may be used for training by default unless users opt out; both features are rolling out worldwide.
