Archive · 22 Jan 2026
Delhi Plans Data-Driven Tourism Branding Overhaul
The Delhi government is planning a big change in how they promote Delhi as a tourist spot.
They will use lots of data to understand what tourists like and when they visit.
A special agency will be hired to do this.
They will look at things like hotel bookings, transport, and what people search online.
This will help them create better ads and websites.
They will also make new brochures and maps.
The goal is to make Delhi more attractive to both local and foreign tourists.
Delhi government plans a data-driven overhaul of tourism branding and promotion.
A specialized IEC agency will be hired for market research, digital asset creation, and global outreach.
The project includes developing target audience profiles, creating a new theme and tagline, and mapping the city's tourism ecosystem.
A tourism intelligence repository will be maintained to track data points, consumer trends, and competitor campaigns.
The official tourism website will be redesigned with a mobile-first approach and improved user experience.
- Who
- Delhi Tourism and Transport Development Corporation (DTTDC)
- What
- Comprehensive overhaul of Delhi's tourism branding and promotion
- When
- Technical bids to be opened on February 5, 2024
- Where
- Delhi, India
- Why
- To enhance Delhi's positioning as a tourism destination through data-driven strategies
- Project Cost
- Rs 3.95 crore
- Agency Selection
- February 5, 2024
- Target Audience
- Domestic and international travelers
- Key Elements
- Tourism intelligence, communication strategies, international outreach
- Promotional Materials
- Booklet, brochures, tourist map, coffee table book
- Website Redesign
- Mobile-first approach, improved UI/UX, structured content architecture
- Tourism Ecosystem
- Collaboration with tour operators, hotels, cultural institutions