Archive · 5 Sep 2025
Dabur Promotes 'Swadeshi' Toothpaste Amidst US-India Trade Tensions
India and the US are having a disagreement involving tariffs.
The US has put extra taxes on some goods India sells.
Because of this, the Indian government is asking people to buy products made in India.
One company, Dabur, is using this opportunity.
Dabur is asking people to buy their toothpaste instead of Colgate.
They created an advertisement that resembles Colgate but is labeled as the better choice.
They are trying to take advantage of people who want to support products made in their own country.
Other Indian companies like Amul and Rediff are also doing similar advertising.
Dabur, an Indian company, is promoting its toothpaste as a "Swadeshi" (made-in-India) alternative to American brands.
The advertising campaign comes amidst rising trade tensions between the US and India.
US President Trump imposed tariffs of up to 50% on imported Indian goods.
Prime Minister Modi is encouraging the use of made-in-India goods.
Colgate holds 43% of India's toothpaste market, followed by Unilever.
- Who
- Dabur, Colgate-Palmolive, Indian consumers, Narendra Modi, Donald Trump
- What
- Dabur launched an ad campaign to promote "Swadeshi" goods and encourage consumers to boycott American brands amidst US-India trade tensions.
- When
- Advertisements appeared this week, September 2025.
- Where
- India.
- Why
- In response to US tariffs on Indian goods and calls for promoting 'Made in India' products.
- Companies Involved
- Dabur, Colgate-Palmolive
- Market Share (Colgate)
- 43% in India
- Dabur Market Share
- 17%
- Tariffs
- US imposed up to 50% on Indian goods
- Population
- 1.4 Billion (India)
- Advertised by
- Dabur
