Archive · 4 Nov 2025
UP Mati Kala Fairs See 28% Sales Jump to Rs 4.20 Crore
Imagine a special fair in Uttar Pradesh where artists sell pottery and other clay crafts.
This year, they sold more than 4 crore rupees worth of their creations!
That's a lot more than last year, even though they had fewer selling spots.
The government is helping these artists by making it easier for them to get clay and connect with people who want to buy their art.
They even have special fairs in different cities and districts to help the artists sell more.
The goal is to help these artists make more money and to make sure their beautiful clay crafts become famous everywhere, even in other countries.
Uttar Pradesh Mati Kala Board reported sales exceeding Rs 4.20 crore in the current financial year.
Sales showed a significant increase of 27.7% (Rs 91 lakh) compared to the previous year, despite fewer stalls.
Major events included the Lucknow Mati Kala Mahotsav (Rs 1.22 crore from 56 stalls) and regional fairs (Rs 78.84 lakh from 126 stalls).
District-level fairs across 70 districts contributed Rs 2.19 crore in sales through 509 stalls.
The Uttar Pradesh government established the Mati Kala Board to promote traditional crafts and support artisans, including providing free clay to the Prajapati community.
- Who
- Uttar Pradesh Mati Kala Board and artisans, particularly of the Prajapati community
- What
- Achieved record sales of over Rs 4.20 crore through state, regional, and district-level fairs, marking a 27.7% increase from the previous year.
- When
- In the current financial year
- Where
- Uttar Pradesh, through fairs held in Lucknow, Gorakhpur, Agra, Kanpur Dehat, Moradabad, and 70 districts.
- Why
- Improved product quality, better fair management, stronger market linkages, and government support enabling direct consumer connection.
Supporters of the Initiative
N/A
Growth Despite Fewer Stalls
Supporters of the Initiative
The increase in sales is attributed to improved product quality, better fair management, and stronger market linkages.
N/A
The article does not present an opposing view on this specific point.
Government Support
Supporters of the Initiative
State government support and targeted programs enable artisans to connect directly with consumers, leading to higher incomes and brand recognition.
N/A
The article does not present an opposing view on this specific point.
- Total Sales (Current Financial Year)
- Rs 4.20 crore
- Sales Growth
- 27.7% (Rs 91 lakh increase from previous year)
- Lucknow Mati Kala Mahotsav Sales
- Rs 1.22 crore (October)
- Regional Fairs Sales
- Rs 78.84 lakh (October)
- District-Level Fairs Sales
- Rs 2.19 crore
- Stalls Set Up (2024-25)
- 878
- Sales in Previous Year (2024-25)
- Rs 3.29 crore