Archive · 8 Oct 2026
P&G and McLaren Racing Partner to Engage Asia Pacific Fans
P&G and McLaren Racing have announced that they will work together in Asia Pacific.
They shared the news in Singapore before the Singapore Grand Prix.
P&G makes everyday consumer products, and McLaren Racing competes in Formula 1.
The companies plan to connect their fans and customers through special activities and products.
Some of the brands mentioned are Head & Shoulders and Oral-B.
P&G and McLaren say they both care about innovation and performance.
They hope the partnership will help them reach people in new ways and work with retailers.
Procter & Gamble announced a partnership with McLaren Racing on October 8 in Singapore, ahead of the Singapore Grand Prix.
The collaboration aims to engage Formula 1 fans and P&G consumers across Asia Pacific.
Planned activities include co-branded products and other activations featuring brands such as Head & Shoulders and Oral-B.
P&G Asia Pacific President and CEO Stanislav Vecera and McLaren Racing CEO Zak Brown cited shared commitments to innovation and performance.
The companies say the partnership will create new ways to connect with fans and consumers and support category growth with retail partners.
- Who
- Procter & Gamble and McLaren Racing.
- What
- A partnership to engage Formula 1 fans and P&G consumers across Asia Pacific through co-branded products and other activations.
- When
- Announced October 8; the year was not specified.
- Where
- Singapore, with the partnership focused on Asia Pacific.
- Why
- The companies aim to connect with fans and consumers in new ways, promote innovation and support category growth with retail partners.
- Announcement date
- October 8; year not specified
- Announcement location
- Singapore
- Regional focus
- Asia Pacific
- Announcing companies
- Procter & Gamble and McLaren Racing
- Examples of P&G brands
- Head & Shoulders and Oral-B
- P&G representative
- Stanislav Vecera, President & CEO, P&G Asia Pacific
- McLaren representative
- Zak Brown, CEO of McLaren Racing