India-Pakistan Cricket Match Sees Lackluster Ad Sales

Advertisers are being careful about buying ad space for the India-Pakistan cricket match.

Despite these matches usually attracting many viewers, some advertisers are unsure.

The ad space is costly, and some brands are spending on digital platforms.

Factors contributing to the hesitancy are economic uncertainty and social/political concerns.

However, sponsors like JK Tyre & Industries remain positive about the match's viewership and benefits.

The cost of TV ads is high, but there is a 10-12% unsold TV ad inventory.

Some advertisers are also playing it safe because of the high pricing of the ads and the shift to digital media.