Archive · 16 Sep 2025
Meta's Smart Glasses Push: A Bet to Replace Smartphones
Meta is trying to make smart glasses the next big thing, hoping they will replace smartphones.
Their current Ray-Ban smart glasses are selling well, using AI to do things like translate languages.
At the Meta Connect event, new glasses with displays may be announced, possibly costing around $800.
While not fully AR, the glasses offer a useful experience and look like regular glasses.
Meta aims to compete with Apple, Google, and other tech giants.
The challenge is innovating fast and building an ecosystem for the glasses.
Meta is focusing on smart glasses as a potential replacement for smartphones.
The Ray-Ban Meta smart glasses have sold over 2 million units.
Smart glasses sales tripled in Q2 2025 for Meta.
Meta may launch new smart glasses at the Connect conference with a display.
Meta aims to create a third product category beyond smartphones and smartwatches.
- Who
- Meta, EssilorLuxottica, consumers
- What
- Meta's push for smart glasses and the Ray-Ban Meta smart glasses
- When
- Ongoing, with focus at the Meta Connect event
- Where
- Worldwide, with a focus on the tech market
- Why
- To create a new product category beyond smartphones and smartwatches
- Company
- Meta
- Product
- Ray-Ban Meta smart glasses
- Partners
- EssilorLuxottica (Ray-Ban), Qualcomm
- Current Functionality
- Audio, AI-powered translation, object identification
- Future Vision
- Smart glasses as a replacement for smartphones
- Units Sold
- Over 2 million (Ray-Ban Meta)
- Projected Sales Target
- 5 million units by end of 2025
