Archive · 4 Aug 2025
Nykaa Customer Flags Alleged Shady Online Pricing Practices
Imagine you always shop at a store and spend a lot of money.
Then, you see the same item costs more for you than a new customer.
That's what happened with Nykaa, an online store.
A customer noticed a lipstick was more expensive on her account than on her sister's, even though they were buying the same thing.
The customer felt Nykaa was unfair because they were charging loyal customers more.
She canceled her order and said she wouldn't shop there anymore, and many others agreed.
A Nykaa customer accused the company of manipulating prices based on user profiles.
The customer, a Prive member, found a lipstick priced higher on her account than her sister's.
The sister, with lower spending, saw the same product at a lower price.
The customer criticized Nykaa's pricing model as 'shady' and accused them of exploiting loyal customers.
The post has prompted other users to share similar experiences and express concerns.
- Who
- Hetal Bhanushali, a Nykaa customer, and other users.
- What
- A customer accused Nykaa of manipulating prices.
- When
- Recently, after a LinkedIn post went viral.
- Where
- Online, on Nykaa's website.
- Why
- The customer felt exploited by Nykaa's pricing strategy.
Customer's View
Nykaa's Potential View
Pricing Strategy
Customer's View
Loyal customers are penalized with higher prices.
Nykaa's Potential View
Companies use dynamic pricing to adjust rates
- Company Involved
- Nykaa
- Customer's Status
- Prive member
- Product in Question
- Lipstick
- Prive Member Price
- Rs 1,150
- Sister's Price
- Rs 1,029
- Customer's Complaint
- Shady pricing