Archive · 11 Dec 2025
Rhea Chakraborty's Fashion Label Hits Rs 40 Crore
Rhea Chakraborty, who was in the news a lot in 2020, started a clothing brand called Chapter 2 Drip with her brother.
They did this after facing a lot of trouble and losing their jobs.
The brand is now worth Rs 40 crore, and they even have a store in Mumbai.
They make cool clothes for young people and want to help others feel heard.
Rhea says she might not go back to acting but is happy with her new business.
Rhea Chakraborty launched Chapter 2 Drip after facing media trials and career setbacks.
The brand is valued at Rs 40 crore within a year of its launch in August 2024.
Kishore and Ashni Biyani invested Rs 1 crore in seed funding for the brand.
Chapter 2 Drip features urban, Gen Z-driven aesthetic with products priced between Rs 2,500 and Rs 5,500.
The brand has a physical store in Mumbai's Bandra neighborhood and focuses on building a community.
- Who
- Rhea Chakraborty and her brother Showmik Chakraborty
- What
- Launch of fashion label Chapter 2 Drip
- When
- Launched in August 2024
- Where
- Online and physical store in Bandra, Mumbai
- Why
- To rebuild their lives and give people a voice
- Brand Name
- Chapter 2 Drip
- Valuation
- Rs 40 crore
- Launch Date
- August 2024
- Seed Funding
- Rs 1 crore by Kishore and Ashni Biyani
- Physical Store Location
- Bandra, Mumbai
- Product Pricing
- T-shirts at Rs 2,500, denims at Rs 5,500
- Inspiration
- Rebuilding life after adversity