Archive · 5 Aug 2025
TechnoSport Opens Chennai Store, Targets Expansion and Growth
TechnoSport, a company that makes activewear, is opening new stores!
They just opened a store in Chennai and want to have 50 stores all over India by the end of the year.
They already have 15 stores open.
They are also planning to open more stores in different cities in Tamil Nadu.
The company is hoping to make a lot of money this year.
They are also starting to sell their products in other countries.
TechnoSport opened an Exclusive Brand Outlet (EBO) in Chennai, expanding its retail presence.
The company aims to have 50 EBOs across India by the end of the year, up from the current 15.
Chennai is the fourth store in Tamil Nadu, with plans for 10-15 more in the state.
TechnoSport targets approximately Rs 600 crore in revenue and 40-50% growth this fiscal year.
The company is expanding internationally, planning direct operations in select global markets.
- Who
- TechnoSport, an activewear company, is behind the expansion.
- What
- TechnoSport is expanding its retail presence with new Exclusive Brand Outlets.
- When
- The expansion is ongoing, aiming for 50 EBOs by the end of the year.
- Where
- The new store is in Chennai, with more planned across India and select global markets.
- Why
- The expansion is part of the company's growth strategy.
TechnoSport's Business Strategy
International Competition
Pricing Strategy
TechnoSport's Business Strategy
Focus on accessible pricing for Indian consumers.
International Competition
International brands often have higher price points.
- Company
- TechnoSport
- Location of New Store
- Chennai
- EBOs Planned
- 50 by end of year
- Current EBOs
- 15
- Revenue Goal (FY)
- Rs 600 crore
- Revenue Growth Target
- 40-50%