Archive · 1 Dec 2025
Katrina Kaif's Kay Beauty hits Rs 350 crore in sales
Katrina Kaif started a makeup brand called Kay Beauty in 2019.
It sells only online and has been very successful.
This year, it made Rs 350 crore in sales, which is 46% more than last year.
It is one of the top 5 brands on Nykaa, a big online shopping website.
Many celebrity brands in India struggle, but Kay Beauty has done well because it focuses on selling online.
Katrina Kaif's makeup brand Kay Beauty has achieved Rs 350 crore in gross sales.
The brand was launched in 2019 and has seen a 46% increase in sales from last year.
Kay Beauty is among the top 5 brands on Nykaa, despite Deepika Padukone being Nykaa's ambassador.
The brand's online-only selling model helped it build a strong e-commerce presence.
Kay Beauty is one of the few successful celebrity brands in India.
- Who
- Katrina Kaif
- What
- Launched Kay Beauty, a makeup brand
- When
- 2019, during the Covid-19 pandemic
- Where
- India
- Why
- To establish a successful celebrity makeup brand
- Brand Name
- Kay Beauty
- Founder
- Katrina Kaif
- Launch Year
- 2019
- Gross Sales
- Rs 350 crore
- Sales Growth
- 46% increase from last year
- Business Model
- Online-only selling
- Market Position
- Among Nykaa's top 5 brands