Archive · 8 Jan 2026
De Beers CEO Highlights India's Diamond Market Growth
Al Cook, the CEO of De Beers Group, thinks India is very important for natural diamonds.
He says India is growing fast and people there really like diamonds.
Even though lab-grown diamonds are cheaper, Indian buyers still prefer natural ones for special occasions.
De Beers is spending a lot on marketing in India and opening new stores.
They are also working with the government to make sure people know the difference between natural and lab-grown diamonds.
Cook believes that India will become an even bigger market for diamonds in the future.
India is a critical market for natural diamonds, with strong domestic demand and growth.
De Beers expects the Indian diamond market to double in size by 2030, reaching $20 billion.
US tariffs have reduced diamond exports from India to the US by about 50%, but De Beers is optimistic about future trade agreements.
De Beers is investing heavily in marketing and opening new Forevermark stores in India.
Lab-grown diamonds are seen as a separate category, with natural diamonds preferred for significant life events.
- Who
- Al Cook, CEO of De Beers Group
- What
- Discusses the growth and importance of the natural diamond market in India
- When
- During his second visit to India in eight months
- Where
- India, with a focus on the domestic market and US trade dynamics
- Why
- To highlight India's significant role in the global diamond market and De Beers' strategic initiatives
- CEO
- Al Cook
- Company
- De Beers Group
- India's Diamond Market Size
- $10 billion (current), $20 billion (expected by 2030)
- Domestic Demand Growth
- 11% (last year), four consecutive years of double-digit growth
- US Tariffs Impact
- Diamond exports from India to the US declined by roughly 50%
- Marketing Spend
- Highest-ever spend on marketing in India, continuing into 2026
- Forevermark Stores
- Plans to open around 20 additional stores in India within a year
- Lab-Grown Diamonds
- Viewed as a separate category with clear distinctions in price and regulation
