Archive · 11 Jun 2025
Illicit Cigarette Sales Rise in Europe, Utilizing Tech
Imagine sneaky sellers are using new tricks to sell cigarettes without paying taxes.
These sellers are using things like social media and even drones to get cigarettes to people.
This is happening in Europe, and it's causing a problem because governments and big tobacco companies are losing money.
A recent study shows the illegal cigarette market is growing because of higher taxes on cigarettes.
Some people think this is because of the price increase, but other groups suggest that high taxes actually help people and the government.
The sellers have also changed how they get the cigarettes, moving production closer to where they're sold, and delivering them more often in smaller batches to avoid getting caught.
Illicit cigarette consumption increased by 10.8% in 2024 in Europe.
Criminals use social media and drones to deliver cigarettes to consumers.
Groups are smuggling smaller packages more frequently.
This is a shift from previous tactics, including moving production closer to end-markets.
The report was produced by KPMG, commissioned by Philip Morris International.
- Who
- Tobacco smugglers and black market salesmen
- What
- Use of technology, such as social media and drones, to sell cigarettes.
- When
- 2024
- Where
- Europe
- Why
- To avoid law enforcement.
Public Health Campaigners/World Bank
Big Tobacco Companies
Impact of High Taxes
Public Health Campaigners/World Bank
High taxes can reduce tobacco consumption while generating revenue.
Big Tobacco Companies
High taxes have led to the increase in the illicit market.
- Illicit Cigarettes Consumed
- Almost 40 billion
- Year of Study
- 2024
- Region
- Europe
- Increase in illicit consumption (vs 2023)
- 10.8%
- Delivery Methods
- Social media and drones
- Smuggling Tactic
- Smuggling smaller packages more often