Archive · 23 Sep 2025
Interio by Godrej Revamps Brand, Targeting Younger Consumers
Imagine a furniture store called Interio that's been around a long time.
They're changing things up!
They're changing their name and logo to Interio by Godrej.
They want to be seen as stylish, not just practical.
They are adding cool new designs and ways to see how furniture looks in your home.
They're also planning to expand and make it easier to shop online.
This is all to attract younger people who care more about how furniture looks and want to update their homes often.
Interio by Godrej is the largest player in the organized furniture market.
The brand is investing in a new marketing campaign and expansion.
The company aims to double its revenue by 2029.
The strategy focuses on design, customer experience, and digital tools.
The brand plans to increase its retail footprint to 1,500 stores.
- Who
- Interio by Godrej, a furniture brand.
- What
- Is revamping its brand with a new name, logo, and strategy.
- When
- Over the next year.
- Where
- In India.
- Why
- To move away from being a functional brand and become a design-led lifestyle brand, targeting younger consumers.
- Parent Company
- Godrej
- New Name
- Interio by Godrej
- Market Share
- Largest player among organized furniture makers with over 15%
- Stores
- 1,000 stores currently
- Revenue Goal by FY29
- ₹10,000 crore
- Investment in Expansion & Technology
- ₹300 crore
- Targeted Revenue from E-commerce by 2029
- 20-22%