Archive · 3 Sep 2025
CRED's 'Indiranagar ka Gunda' Ad Campaign Success
A credit card company, CRED, created a memorable ad campaign.
It featured Rahul Dravid, a calm cricketer, acting angry.
This surprising and humorous approach aimed to make the ad stand out.
The campaign's success came from its unique idea and risk-taking, which helped the brand become a disruptor.
This was a way to break stereotypes and start conversations.
CRED launched a campaign featuring Rahul Dravid in an unexpected role.
The campaign aimed to disrupt the perception of Dravid's calm persona.
The ad used surprise and humor for memorability.
The campaign reinforced CRED as a bold and innovative brand.
The phrase "Indiranagar ka gunda" became a viral talking point.
- Who
- CRED and Rahul Dravid
- What
- An advertising campaign featuring Rahul Dravid in an unconventional role.
- When
- Recent times
- Where
- Indiranagar
- Why
- To create brand memorability and cultural conversation
- Brand
- CRED
- Campaign
- Indiranagar ka Gunda
- Agency
- DDB Mudra, 22Feet Tribal Worldwide
- Key Feature
- Rahul Dravid's unexpected portrayal