Archive · 3 Sep 2025
NBCUniversal Sees Strong Ad Sales for Super Bowl LX & NFL
NBCUniversal is doing great with ad sales!
They've already sold almost all the advertising spots for the Super Bowl and most of their NFL games.
This means they're making a lot of money from commercials.
Sunday Night Football brought in nearly a billion dollars last year.
They also have other big events coming up, like the Winter Olympics and the NBA All-Star Game, which helps them attract even more advertisers.
NBCUniversal is also focusing on its streaming service, Peacock, which is trying to gain more subscribers.
NBCUniversal says almost all NFL ad spots and Super Bowl LX ad inventory have been sold.
Ad revenue from NBCU's NFL telecasts has hit a new high.
Sunday Night Football generated $995.7 million in revenue in 2024.
Digital ad investments rose 20% compared to the previous Super Bowl.
Peacock's subscriber base is at 41 million and nearing profitability.
- Who
- NBCUniversal
- What
- Announced nearly all NFL ad spots and Super Bowl LX ad inventory are sold out
- When
- Ahead of Thursday's Season 20 kickoff of Sunday Night Football
- Where
- N/A
- Why
- To highlight strong advertising sales for upcoming sports programming.
- Super Bowl Ad Inventory Sold
- 100%
- NFL Ad Spots Sold
- 90%
- SNF Revenue (2024)
- $995.7 million
- Peacock Subscribers
- 41 million
- Digital Ad Investment Increase (vs. 2022)
- 20%