Archive · 21 Nov 2025
Labubu Dolls: From 2019 Hype to 2025 Decline
Labubu dolls became super popular in 2019 using a special way of selling called 'blind-box'.
You couldn't see what you were buying until you opened it.
People loved the surprise and the rarity of some dolls.
But by 2025, not many people wanted them anymore.
Labubu dolls gained popularity in 2019 after signing with Pop Mart
Blind-box model, controlled odds, and scarcity drove demand
Collectors developed unique jargon for different dolls
Ugly dolls were 'leikuan', popular ones 'rekuan', and rare ones 'yincangkuan'
Despite initial success, Labubu dolls' popularity declined by 2025
- Who
- Labubu dolls and Pop Mart
- What
- Gained and lost popularity
- When
- 2019 to 2025
- Where
- Not specified
- Why
- Scarcity and surprise drove initial demand, but popularity declined due to unknown reasons
Supporters of Labubu dolls in 2019
Critics or former supporters by 2025
Initial Excitement
Supporters of Labubu dolls in 2019
Loved the surprise and rarity of the dolls
Critics or former supporters by 2025
Found the surprise and rarity less exciting over time
- Initial Partnership
- Lung signed up with Pop Mart in 2019
- Popularity Peak
- 2025
- Sales Model
- Blind-box model with controlled odds and scarcity
- Collector Jargon
- Leikuan (heinous item), rekuan (hot item), yincangkuan (hidden item)
- Rarity
- Yincangkuan found once in every 72 to 720 boxes