Archive · 8 Oct 2026
Gudhealthy Builds Digital Marketplace for India’s AYUSH Brands
Many Indian companies make Ayurveda and other wellness products.
Some of these products are hard for shoppers to find online.
Gudhealthy is a website that brings products from many brands together.
The company says it has more than 15,000 products from over 300 active brands.
It also says more than 500,000 people visit each month.
Shoppers can look for products by needs such as digestion, hair care or nutrition.
Gudhealthy helps brands reach customers through its online marketplace and marketing services.
Its founder says the goal is to connect Indian wellness brands with more consumers.
Gudhealthy was founded by CEO Ankur Vij to help Indian wellness products become easier to discover online.
The company says its marketplace features more than 300 active brands and over 15,000 products.
Gudhealthy reports attracting more than 500,000 monthly visitors and offers brands a digital route to consumers.
The platform uses product discovery, digital merchandising, performance marketing and customer engagement to support sales.
Gudhealthy says it aims to expand its brand network, consumer reach and technology-enabled customer engagement.
- Who
- Gudhealthy, founded by CEO Ankur Vij, and the Indian AYUSH and wellness brands on its marketplace.
- What
- Gudhealthy operates a multi-brand digital marketplace for Ayurveda, AYUSH and wellness products.
- When
- The article is dated October 8; it does not specify a year.
- Where
- India.
- Why
- The company aims to make wellness products easier for consumers to discover and give brands another digital route to reach customers.
Digital marketplace opportunity
Limits and broader context
How digital marketplaces can help brands
Digital marketplace opportunity
Gudhealthy says a specialised marketplace can improve product discovery and give wellness brands access to customers and digital commerce infrastructure.
Limits and broader context
The article describes Gudhealthy’s approach and ambitions but provides no independent assessment of its results or of how much the marketplace has helped participating brands.
E-commerce and AYUSH digitalisation
Digital marketplace opportunity
Gudhealthy presents itself as a consumer-facing layer that can connect people with products as the AYUSH ecosystem becomes more digitally connected.
Limits and broader context
The article notes that government digital initiatives cover broader areas, including healthcare, research, education, drug administration and citizen services; it says the transformation extends beyond e-commerce.
- Founder and CEO
- Ankur Vij
- Active brands
- More than 300, according to the article
- Product catalogue
- More than 15,000 products
- Monthly visitors
- More than 500,000, according to the article
- Marketplace focus
- Ayurveda, AYUSH and wellness products
- Next-phase priorities
- Expand the brand network and consumer reach, improve product discovery, and strengthen customer engagement and repeat purchases
- Government digital context
- The article describes the Ministry of AYUSH’s AYUSH Grid and a 2026 collaboration with the Digital India BHASHINI Division