Archive · 21 Dec 2025
Kotak's Nilesh Shah Proposes Wellness India Campaign
Nilesh Shah, a big boss at Kotak Mutual Fund, thinks India can become a top place for people from other countries to come for medical treatments and wellness.
He suggests a big campaign called 'Wellness India' that would make it easy and affordable for people to visit.
This would include things like not needing a visa, good flight connections, different price options for treatments, places to stay, food, and fun activities.
He also thinks India should use social media to show how great the treatments are, so more people will want to come.
India already has things like yoga and good medical care that people around the world want, so Shah believes it can become the best place for medical tourism.
Nilesh Shah proposes a 'Wellness India' campaign to boost medical tourism.
The campaign includes visa-free entry, airline connectivity, treatment packages, stay options, food, and entertainment.
Shah emphasizes creating a seamless, affordable experience for international patients.
Digital storytelling and social media will be used to make patient experiences viral and build demand.
India's core strengths in yoga, side-effect-free treatments, timely care, and value for money are highlighted as key advantages.
- Who
- Nilesh Shah, Managing Director of Kotak Mutual Fund
- What
- Proposed a 'Wellness India' campaign to boost medical tourism
- When
- December 20, 2025
- Where
- India
- Why
- To position India as a comprehensive wellness and treatment destination, leveraging its core strengths and global demand for affordable, holistic care
- Proposed Campaign
- Wellness India
- Key Features
- Visa-free entry, Airline connectivity, Treatment packages, Stay options, Food and Entertainment
- Target
- International patients seeking affordable wellness and medical treatments
- Core Strengths
- Yoga, Treatment without side effects, Timely treatment, Value for money
- Promotion Strategy
- Digital storytelling and social media to make patient experiences viral