Archive · 24 Nov 2025
Posting Zero: Internet Users Tired of Social Media
People, especially young ones, are getting tired of social media.
They used to share everyday moments like breakfast photos or pet pictures, but now their feeds are full of ads and AI-generated content.
This has led to a trend called 'Posting Zero,' where regular people stop sharing their lives online.
A study found that social media use has dropped by 10 percent.
Another term, 'enshittification,' describes how social media platforms have changed from being user-friendly to being more focused on making money, which has made people less interested in using them.
Some people think that much of the content online is now created by bots and AI, not real people.
Social media usage has declined by 10 percent worldwide, led by young people.
The trend 'Posting Zero' refers to average users sharing fewer life updates due to frustration with ads and AI-generated content.
Kyle Chayka coined the term 'Posting Zero' in The New Yorker, describing a potential end to social media as a real-time record of life.
Cory Doctorow's term 'enshittification' describes the three-step process where platforms first benefit users, then exploit them for business, and finally exploit businesses for their own gain.
The Dead Internet Theory suggests that much of online content is now generated by bots and AI, reducing genuine user interaction.
- Who
- Young people and average online users
- What
- Decline in social media usage and the concept of 'Posting Zero'
- When
- Current trend, with studies and theories emerging in recent years
- Where
- Worldwide, with significant activity in the United States and India
- Why
- Over commercialization, AI-generated content, and user fatigue leading to a decline in social media activity
- Concept Origin
- Coined by Kyle Chayka in The New Yorker
- Study Participants
- 2,50,000 online users across 50 countries
- Usage Decline
- 10 percent decrease in social media usage
- Key Drivers
- Over commercialization, AI-generated content, and user fatigue
- Related Theory
- Dead Internet Theory (content generated by bots and AI)
- Enshittification
- Coined by Cory Doctorow in 2022
- Enshittification Process
- Three-step process: good to users, abuse users for business, abuse business for self