Archive · 3 Aug 2025
Nykaa Aims to Double Stores to 500, Expand into New Categories
Nykaa, a company selling beauty and fashion items online, is planning to open many more stores.
They want to have over 500 stores in more than 100 cities by the year 2030.
They are also selling their own brands like Dot & Key, which are doing well.
The company made a lot of money from selling beauty products last year.
Nykaa is trying to deliver products faster, like within two hours in some places.
They also plan to sell more things for men, kids, and homes.
The company is focused on pleasing young people who like to shop online.
Nykaa plans to double its physical retail footprint to over 500 stores by FY30.
The company is expanding its offerings in men's, kids', and home categories within its fashion vertical.
Nykaa's beauty business saw a 30% year-on-year rise in gross merchandise value, reaching Rs 11,775 crore in FY25.
In-house brands like Dot & Key and Nykaa Cosmetics generated Rs 1,695 crore in GMV, up 55% year-on-year.
Nykaa is investing in faster delivery with 'Nykaa Now', offering two-hour shipping in seven major cities.
- Who
- FSN E-Commerce Ventures, which operates the Nykaa brand.
- What
- Nykaa is expanding its physical and online retail presence.
- When
- By FY30.
- Where
- Across India.
- Why
- To maintain leadership in premium beauty and build differentiated verticals in fashion and B2B.
Consumer Spending
Future of Beauty
Rising Incomes
Consumer Spending
Consumers are entering a phase of aspirational consumption.
Future of Beauty
N/A
- Store Expansion Target
- 500+ stores
- Cities for Expansion
- 100+
- FY25 Capex
- Rs 128 crore
- Beauty Business GMV (FY25)
- Rs 11,775 crore
- In-house brands GMV (FY25)
- Rs 1,695 crore
- Rapid Delivery
- Nykaa Now - two-hour shipping in 7 cities