Archive · 16 Nov 2025
Retailers Upsize Stores for Growth and Enhanced Customer Experience
Imagine your favorite clothing store suddenly got much bigger!
Many stores like Lifestyle and Tanishq are doing just that.
They used to have smaller shops, but now they are opening larger ones.
This gives them more space to show off more clothes, jewelry, and even beauty products all in one place.
The idea is that when you have more things to see, you might find more that you like and want to buy.
It's like a treasure hunt where the more shelves there are, the more treasures you might discover.
Some stores are even adding special sections, like a whole floor just for wedding jewelry!
This way, they hope people will have a better shopping trip and buy more from them.
Retailers are increasing store sizes to drive growth, a shift from a previous focus on compact outlets.
Brands like Lifestyle, Tanishq, and Zudio are expanding their physical footprints to improve product discovery and increase basket value.
Larger stores allow retailers to showcase a wider range of products and categories, aiming for an all-in-one shopping experience for customers.
Lifestyle is renovating existing stores to larger formats, while Tanishq is significantly increasing the size of its renovated outlets.
Zudio is expanding its store size to include beauty products alongside fashion, aiming to capture a larger share of customer spending.
- Who
- Retailers such as Tanishq, Lifestyle, and Zudio
- What
- Expanding store sizes and reconfiguring layouts to include more product categories and enhance customer experience.
- When
- Recently, with ongoing renovations and new store openings planned for this year and next.
- Where
- Primarily in metro and tier-1 cities, with different strategies for tier-2 cities.
- Why
- To improve product discovery, boost basket value, deepen category penetration, showcase collections effectively, and provide an all-in-one shopping experience.
- Lifestyle Store Size (Metro)
- 40,000-45,000 sq ft
- Lifestyle Store Size (Smaller Towns)
- 20,000-25,000 sq ft
- Tanishq Store Size (Renovated)
- Starting at 6,000 sq ft, trending towards 8,000 sq ft
- Zudio Store Size (New Format)
- 9,000-10,000 sq ft
- Zudio New Category Allocation
- 20% for beauty