Archive · 23 Aug 2026

Swati Sharma Builds Contemporary Brand Around Traditional Crafts

Swati Sharma Builds Contemporary Brand Around Traditional Crafts

Swati Sharma is a designer who works with hand block printing.

She started her own brand, Brahma Karma, after finding it difficult to get the right job.

Her brand makes clothes and home items with traditional printing methods.

She began with only 10 designs.

The work can be difficult because weather and artisan availability may change plans.

Sharma says nature gives her ideas for colours and patterns.

She also studies how different fabrics are woven and draped.

Her goal is to make modern designs that people can enjoy for many years.

Sources