2 weeks ago
Mukesh Khanna Urges Apologies Over Vimal Elaichi Advertisement
Mukesh Khanna criticised three Bollywood actors for appearing in a Vimal Elaichi advertisement.
The actors are Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
Khanna said the advertisement may indirectly promote pan masala.
Maharashtra’s Food and Drug Administration sent notices asking the actors to explain their involvement.
The regulator said the advertisement could be connected to Vimal Pan Masala.
The pan masala product is described as banned in Maharashtra.
Khanna believes the actors should apologise publicly.
The article does not report how the three actors responded to the notices.
Mukesh Khanna criticised Shah Rukh Khan, Ajay Devgn and Tiger Shroff for appearing in a Vimal Elaichi advertisement.
Khanna said the advertisement indirectly promotes Vimal Pan Masala despite featuring elaichi.
The Maharashtra Food and Drug Administration issued show-cause notices to the three actors.
The regulator alleged the campaign could amount to surrogate advertising for a pan masala product banned in Maharashtra.
Khanna urged the actors to publicly apologise and promote a message against consuming the product.
- Who
- Mukesh Khanna criticised Shah Rukh Khan, Ajay Devgn and Tiger Shroff; Maharashtra’s Food and Drug Administration issued the notices.
- What
- The actors received show-cause notices over their appearance in a Vimal Elaichi advertisement and its alleged connection to Vimal Pan Masala.
- Where
- The regulatory action concerns Maharashtra.
- When
- The notices and Khanna’s comments were reported on August 19, 2026.
- Why
- The FDA alleged that the advertisement could amount to surrogate advertising for Vimal Pan Masala, which is described as banned in Maharashtra.
Key facts
- Commentator
- Veteran actor Mukesh Khanna
- Actors named
- Shah Rukh Khan, Ajay Devgn and Tiger Shroff
- Regulator
- Maharashtra Food and Drug Administration (FDA)
- Advertisement
- Vimal Elaichi
- Alleged connection
- Vimal Pan Masala
- Regulatory action
- Show-cause notices
- Khanna’s demand
- Public apologies from the three actors
Quotes
Mukesh Khanna
Veteran Indian actor known for the role of Shaktimaan
“I would like to start by saying that the government and the FDA have sent a notice to three big artists.”
news18.com
“I would even say that these actors should move forward and publicly apologise for making a wrong ad.”
news18.com
Sources
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