Archive · 1 Jan 2026
Gen Z Prefers Renting Over Home Ownership in India
In India, most Baby Boomers, Gen X, and Millennials prefer owning a home.
But Gen Z is different.
About 71% of Gen Z wants to own a home, while 27% would rather rent.
Millennials and Gen Z are more interested in upgrading their homes, while Baby Boomers focus on investments and retirement.
Most people prefer apartments, and many use home loans to buy.
Location, the builder's reputation, and being close to work are important factors for buyers.
Gen Z shows a notable preference for renting (27%) compared to other generations, with only 71% preferring homeownership.
Millennials (39%) and Gen Z (36%) are leading the trend of upgrading and purchasing homes for end-use.
Baby Boomers show a stronger interest in investments (29%) and retirement plans (15%).
Overall, 37% of respondents are upgrading to better homes, reflecting a shift towards mid-range and luxury housing in Tier 1 cities.
Location is the top priority for 50% of respondents, followed by the builder's reputation (35%) and proximity to the workplace (33%).
- Who
- Gen Z, Millennials, Gen X, Baby Boomers in India
- What
- Preferences for homeownership and renting
- When
- Current trends as per the report
- Where
- India, with a focus on Tier 1 cities
- Why
- Changing priorities and financial considerations
- Baby Boomers Homeownership Preference
- 79%
- Gen X Homeownership Preference
- 80%
- Millennials Homeownership Preference
- 82%
- Gen Z Homeownership Preference
- 71%
- Gen Z Renting Preference
- 27%
- Millennials Upgrading Homes
- 39%
- Gen Z Upgrading Homes
- 36%
- Baby Boomers Investing in Homes
- 29%
- Baby Boomers Retirement Plans
- 15%
- Respondents Upgrading to Better Homes
- 37%
- First-Time Homebuyers
- 32%
- Respondents Investing in Homes
- 25%
- Respondents Preferring Apartments
- 52%
- Respondents Preferring Studio Apartments
- 19%
- Respondents Preferring Independent Houses or Villas
- 17%
- Respondents Using Home Loans
- 79%
- Overall Homeownership Preference
- 80%
- Overall Renting Preference
- 19%
- Respondents Prioritizing Location
- 50%
- Respondents Considering Builder's Reputation
- 35%
- Respondents Prioritizing Proximity to Workplace
- 33%