Archive · 30 Jan 2026
PayU's Startup Republic Highlights India's Diverse Startup Ecosystem
PayU, a fintech company, launched a campaign called Startup Republic on Republic Day.
This campaign features 37 startup founders, one from each state and union territory in India.
The campaign includes a short hero film and 36 documentary films, each about 5 minutes long, showcasing the stories of these founders.
The campaign aims to show the real and diverse startup ecosystem in India, highlighting that entrepreneurship and innovation are happening all over the country, not just in big cities.
It also emphasizes the importance of local skills and direct-to-consumer (D2C) businesses.
PayU, through this campaign and other initiatives, supports startups by simplifying payments, compliance, and operational complexities, helping them grow and succeed.
PayU launched the Startup Republic campaign on Republic Day, featuring 37 startup founders from all 28 states and 8 union territories of India.
The campaign includes a 120-second hero film and 36 five-minute documentary films, each profiling a founder from a different region.
Startup Republic aims to showcase the real and diverse startup ecosystem in India, challenging the notion that startups are concentrated in a few cities.
The campaign highlights the importance of local skills, direct-to-consumer (D2C) businesses, and the impact of entrepreneurship on local economies.
PayU supports startups through initiatives like PayU for Startups and InFINity, which simplify payments, compliance, and operational complexities, helping startups grow and succeed.
- Who
- PayU and 37 startup founders from across India
- What
- Launch of the Startup Republic campaign showcasing India's diverse startup ecosystem
- When
- Republic Day (specific date not mentioned)
- Where
- Across all 28 states and 8 union territories of India
- Why
- To highlight the real stories of entrepreneurship and innovation across the country, challenging the notion that startups are concentrated in a few cities
- Campaign Name
- Startup Republic
- Launched By
- PayU
- Number of Founders Featured
- 37 (one from each state and union territory)
- Duration of Hero Film
- 120 seconds
- Number of Documentary Films
- 36
- Duration of Each Documentary Film
- 5 minutes
- Startup India Initiative Duration
- 10 years
- Number of DPIIT-Recognized Startups
- 2.09 lakh
- Jobs Created
- 21 lakh