Archive · 1 Jul 2025
Fevicryl Launches 'Artist in Me' Program for Indian Artists
Fevicryl, a brand by Pidilite Industries, created the 'Artist in Me' program to help artists.
Over 100 artists gathered in Mumbai for three days.
They learned about art, design, and new trends from famous artists like PS Rathour and Shuchita Sancheti.
The program also taught them how to use social media and find job opportunities.
The artists worked together to create a large mural.
The goal is to help artists become teachers, entrepreneurs, and cultural leaders in their communities.
Fevicryl, a Pidilite Industries brand, launched the Artist in Me (AIM) program.
The program is an immersive experience for over 100 artists from across India.
The three-day event took place in Mumbai and included workshops and discussions.
Renowned artists PS Rathour and Shuchita Sancheti led sessions on art and design.
Workshops also covered social media management and vocational skills for artists.
- Who
- Fevicryl, Pidilite Industries, over 100 artists, PS Rathour, and Shuchita Sancheti.
- What
- Fevicryl launched the Artist in Me (AIM) program.
- When
- The program took place over three days; no specific dates given.
- Where
- Mumbai, India.
- Why
- To empower Indian artists by providing them with tools, exposure, and mentorship.
- Brand
- Fevicryl
- Parent Company
- Pidilite Industries Limited
- Program Name
- Artist in Me (AIM)
- Location
- Mumbai, India
- Duration
- Three days
- Number of Artists
- 100+
- Featured Artists
- PS Rathour and Shuchita Sancheti