Archive · 28 Sep 2026
Google Tests Flipkart Buy Button Across Gemini and AI Search
Google is testing a new way for people in India to shop using its AI tools.
Some users can see Flipkart products in Gemini and Google Search’s AI Mode.
These listings may have a “Buy” button.
Pressing it opens a Flipkart checkout without leaving the AI screen.
The test currently covers only a small group of users and a limited number of products.
Google may offer it to more people in October, before India’s festive shopping season.
Amazon products appeared in the test but did not have the same button.
YouTube is also adding more shopping features and retailer partnerships in India.
Google is testing a Flipkart “Buy” button in Gemini and Google Search’s AI Mode for a limited number of users in India.
The trial covers selected products, including smartphones, electronics, and mobile accessories.
Tapping “Buy” opens a Flipkart-branded checkout within Google’s AI interface, although the technology powering it remains unclear.
Google is expected to expand the feature in October, ahead of India’s festive shopping season.
Amazon listings appeared in testing without the same direct-purchase option, while YouTube is expanding shopping tools and affiliate partnerships in India.
- Who
- Google and Flipkart are involved, with the trial available to a limited group of users in India.
- What
- Google is testing a Flipkart-branded in-interface checkout through a “Buy” button in Gemini and Google Search’s AI Mode.
- When
- The trial is currently underway, and a broader rollout is expected in October.
- Where
- The feature is being tested in Google’s AI services for users in India.
- Why
- Google and other technology companies are developing AI tools that can move beyond product discovery and recommendations toward completing purchases.
- Trial availability
- Limited users in India
- Products included
- Smartphones, electronics, and mobile accessories
- Checkout experience
- A Flipkart-branded checkout inside Google’s AI interface
- Expected expansion
- October, ahead of India’s festive shopping season
- Retailer comparison
- Amazon listings appeared without the same direct-purchase option
- Google’s Flipkart investment
- About $350 million for a minority stake in 2024
- Related YouTube expansion
- YouTube is expanding its shopping affiliate program into India with Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ
