Archive · 1 Feb 2026
Khaby Lame's $975M Deal Faces Market Scrutiny
Khaby Lame, a famous TikTok star, sold his company for $975 million to a company called Rich Sparkle Holdings.
After the deal, Rich Sparkle's stock price went up a lot, making Lame's part of the deal worth about $6.6 billion at its highest.
But then the stock price dropped a lot, making people question if the deal was a good idea.
Lame's company will work with another company to make money from his big fan base.
He also gave permission to use his face, voice, and actions to make AI versions of himself for social media.
Khaby Lame sold his company, Step Distinctive Limited, for $975 million to Rich Sparkle Holdings.
Rich Sparkle's stock surged over 650% after the deal but later dropped 77% from its peak.
Lame's stake was briefly valued at $6.6 billion at the stock's peak.
The deal includes a 36-month partnership with Anhui Xiaoheiyang for global commercialization.
Lame authorized the use of his biometric data for AI Digital Twin development.
- Who
- Khaby Lame, a TikTok star with over 161 million followers, and Rich Sparkle Holdings, a Hong Kong-based company.
- What
- A $975 million all-stock deal where Lame sold his company, Step Distinctive Limited, to Rich Sparkle Holdings.
- When
- The deal was announced earlier this month, with stock surging on January 15 and subsequently declining.
- Where
- Rich Sparkle Holdings is based in Hong Kong and listed on Nasdaq.
- Why
- The deal aims to commercialize Lame's global brand and fan base, focusing on the US, Middle East, and Southeast Asia.
- Deal Value
- Rs 8,980 crore ($975 million)
- Company Sold
- Step Distinctive Limited
- Buyer
- Rich Sparkle Holdings
- Stock Peak
- $180.64 per share
- Stock Decline
- 77% from peak
- Lame's Stake Value
- $6.6 billion at peak
- Operating Partner
- Anhui Xiaoheiyang Network Technology Co., Ltd.
- Expected Annual Sales
- Rs 36,842 crore ($4 billion)
