1 in 2 Cricket Fans Use Truecaller During Matches

A new study by Truecaller and VTION found that about half of cricket fans in India use Truecaller during matches.

This shows that cricket is not just a passive activity but a time when people are more likely to make calls, send messages, and use other phone apps.

The study also found that using the phone during cricket matches is common, with 76% of viewers doing things like checking scores, ordering food, and making payments.

Truecaller says this is a great opportunity for brands to reach people when they are ready to take action.

The study used data from about 12,300 cricket viewers and a survey of 828 people.

Truecaller is a popular app with over 310 million users in India and 450 million globally.