Archive · 6 Aug 2025
Disney to Cease Quarterly Streaming Subscriber Reporting
Disney, the company behind Disney+, Hulu, and ESPN+, is going to stop sharing how many people subscribe to their streaming services every three months.
This follows a similar move by Netflix, another big streaming company.
Disney's leaders say that knowing the exact number of subscribers isn't as important anymore for understanding how well their business is doing.
Instead, they will focus on other information, like how much money they make and how profitable they are.
This change is happening because the way people watch TV and movies is changing, and Disney wants to report their numbers in a way that makes sense for today's world.
Disney will stop reporting quarterly streaming subscriber numbers, following Netflix's decision.
The change aims to align financial reporting with business operations and the evolving media landscape.
Disney executives believe subscriber numbers are less meaningful for evaluating business performance.
Disney+ and Hulu will stop reporting subscribers from the first quarter of fiscal 2026.
ESPN+ will stop reporting subscribers from the fourth quarter of fiscal 2025.
- Who
- Disney, Netflix
- What
- Disney will stop reporting quarterly streaming subscriber numbers for Disney+, Hulu and ESPN+.
- When
- Disney+ and Hulu will stop reporting subscriber numbers from the first quarter of fiscal 2026 and ESPN+ from the fourth quarter of fiscal 2025.
- Where
- N/A
- Why
- Disney believes that subscriber numbers are less meaningful for evaluating the performance of their businesses and to align with changes in the media landscape.
- Company
- Disney
- Action
- Will stop reporting quarterly streaming subscriber numbers
- Services Affected
- Disney+, Hulu, ESPN+
- Netflix's Action
- Stopped reporting quarterly subscriber numbers in 2024
- Focus
- Entertainment Direct-to-Consumer profitability