Archive · 23 Jun 2025
ACG Announces Plans to Launch a Basketball League in India
A company called ACG wants to create a new basketball league in India.
They want to do it differently than other sports leagues, by building it slowly and focusing on the players and fans.
They plan to start with a center to train players, find young talent, and then have a league with men's and women's teams.
They are being careful to avoid the mistakes of other leagues that have failed.
They want to build a whole system to support basketball, not just a league.
The goal is to make basketball very popular in India.
Pharmaceutical company ACG plans to launch a professional basketball league in India.
The league aims to avoid the 'cut-copy-paste' model of the Indian Premier League.
The league will focus on building a high-performance center and grassroots scouting.
The tentative launch date for the league is in the second half of 2026.
ACG is investing from its own balance sheet and prioritizes a long-term vision.
- Who
- ACG, in association with the Basketball Federation of India, led by Karan Singh and Jeremy Loeliger.
- What
- ACG is launching a professional basketball league in India.
- When
- The league's tentative launch is in the second half of 2026.
- Where
- India
- Why
- To establish basketball as a popular sport in India by building a strong ecosystem.
Existing Sports Leagues
ACG's Vision
League Sustainability
Existing Sports Leagues
Many Indian leagues have struggled.
ACG's Vision
ACG aims to avoid these pitfalls.
- Company
- ACG
- League Director
- Jeremy Loeliger
- Partnership
- Basketball Federation of India
- Target Launch
- Second half of 2026
- Focus
- Fan-first, culture-led movement