CoD Persists in E-Commerce Despite UPI Growth

Even though digital payments like UPI are growing, many people still prefer to pay for online orders only when they receive them, using cash on delivery (CoD).

This is especially true in smaller cities.

Brands face challenges like tying up money in inventory and higher return rates with CoD.

To make CoD less costly, companies are using AI to check orders and offering partial payments or BNPL options.

Some brands have reduced CoD share by using better technology and communication.