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Shah Rukh Khan is now India's most valuable celebrity brand
Every year, a company called Kroll measures how much Indian celebrities are worth to brands that want them in advertisements.
In 2025, movie star Shah Rukh Khan came first, with a brand value of about $177.9 million.
He moved up from third place, helped by more endorsement deals.
Cricket star Virat Kohli, who was number one in 2024, dropped to third place.
Actor Ranveer Singh stayed in second place.
The total value of the top 25 celebrities went down a little, to about $2 billion.
The report says more endorsements now happen on digital platforms and social media than before.
Only two women, Alia Bhatt and Deepika Padukone, made the top ten.
Cricket stars Sachin Tendulkar and MS Dhoni moved up the list.
This ranking shows which famous people companies most want to help sell their products.
Shah Rukh Khan topped Kroll's 2025 celebrity brand value rankings at $177.9 million (around Rs 1,691 crore), rising from third place in 2024.
Ranveer Singh retained second place at $162.9 million, while 2024 leader Virat Kohli slipped to third with $158.4 million.
The combined brand value of India's top 25 celebrities fell 3.7% to about $2 billion in 2025, still higher than 2023's $1.9 billion.
Digital endorsements grew to roughly 60%–75% of brand associations for several leading celebrities, up from 40%–60%, and SRK's brand associations rose from 28 in 2024 to 36 in 2025.
Sachin Tendulkar and MS Dhoni climbed the rankings; Alia Bhatt and Deepika Padukone were the only women in the top 10, while Ananya Panday, Samantha Ruth Prabhu and Shraddha Kapoor were notable gainers.
- Who
- Shah Rukh Khan, who topped Kroll's 2025 Celebrity Brand Valuation, ahead of Ranveer Singh and Virat Kohli.
- What
- Kroll's annual report ranking India's most valuable celebrity brands, with Shah Rukh Khan valued at $177.9 million.
- Where
- India.
- When
- 2025, in Kroll's latest annual celebrity brand valuation report.
- Why
- SRK climbed from third to first on the back of an expanded endorsement mandate — his brand associations grew from 28 in 2024 to 36 in 2025 — as digital endorsements gained share.
Key facts
- Report by
- Kroll, financial advisory firm
- Top celebrity
- Shah Rukh Khan — $177.9 million (around Rs 1,691 crore)
- Second place
- Ranveer Singh — $162.9 million
- Third place
- Virat Kohli — $158.4 million
- Combined top-25 value
- About $2 billion (around Rs 19,012 crore), down 3.7% from 2024
- SRK's brand associations
- 36 in 2025, up from 28 in 2024; endorsement fee around Rs 10 crore
- Digital endorsement share
- Around 60%–75% of brand associations for several leading celebrities, up from 40%–60%
- Rest of top 10
- Tendulkar (4th, $125M–$125.9M), Dhoni (5th, $115.3M), Alia Bhatt (6th, $93.9M), Deepika Padukone (7th, $89.2M), Hrithik Roshan (8th), Amitabh Bachchan (9th), Akshay Kumar and Ranbir Kapoor (joint 10th)
Quotes
Umakanta Panigrahi
Managing director, valuation advisory services at Kroll
“"We expect an acceleration in the trend of celebrities launching and scaling their own brands. Cricket stars will continue to dominate the endorsement space, supported by their unparalleled reach, engagement and recall among Indian audiences."”
financialexpress.com
“While established names continue to command significant brand equity, digital-first engagement and new monetisation models, including entrepreneurial ventures, are increasingly influencing the next wave of celebrity brands.”
financialexpress.com
Sources
Shah Rukh Khan, Ranveer Singh Topple Virat Kohli In Celeb Brand Value Ranking; Alia Bhatt, Deepika Padukone In Top 10
From No. 3 to No. 1: Shah Rukh Khan dethrones Virat Kohli in celebrity brand rankings; check full list
SRK is India’s most valuable celebrity at $177.9 mn: Report
India’s top 10 most valuable celebrities: Shah Rukh Khan beats Virat Kohli to be #1
SRK India’s most valuable celeb at $177.9 mn: Kroll
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