2 hrs ago
PTV Wins Pakistan Cricket Rights Below Reserve Price
Pakistan’s cricket board was selling the right to broadcast 25 home matches.
It set a minimum expected price of 600 million rupees.
Only Pakistan Television Corporation made a bid, offering 350 million rupees.
The board sold the rights at that lower price.
The matches include Tests, one-day games and T20 games.
A source said advertisers were less interested because the teams had not been playing well.
The source also said some broadcasters still owed the board money from older agreements.
Those broadcasters could bid, but chose not to.
Pakistan’s cricket board sold broadcasting rights for 25 international home matches after PTV was the sole bidder.
PTV’s bid was 350 million rupees, below the PCB’s 600 million rupee reserve price.
The package covers five Tests, 14 ODIs and six T20 internationals.
A source attributed weak bidding interest partly to poor national-team performances and advertisers’ reluctance.
The source also said several broadcasters still owed the PCB money from previous deals, while those companies were not barred from bidding.
- Who
- The Pakistan Cricket Board sold the rights to Pakistan Television Corporation, the sole bidder.
- What
- Broadcasting rights for 25 international home matches were sold for 350 million rupees, below the 600 million rupee reserve price.
- Where
- Pakistan.
- When
- The report is dated October 6; it does not specify the year.
- Why
- Only PTV bid. A source cited weak team performances, advertisers’ reluctance and broadcasters’ unpaid debts as factors behind limited interest.
Key facts
- Winning bidder
- Pakistan Television Corporation (PTV)
- Winning bid
- 350 million rupees
- Reserve price
- 600 million rupees
- Rights package
- 25 international home matches
- Match breakdown
- Five Tests, 14 ODIs and six T20Is
- Bidders
- PTV was the sole bidder
Quotes
A reliable source
An unnamed source familiar with the PCB broadcasting rights tender.
“These broadcasters who owe money were not barred from participating in the bidding process, they chose not to take part. A company that has acquired most of Pakistan cricket’s rights in the past also showed no interest.”
theprint.in
“The problem is that the performance of the national teams have been below par in recent times and sponsors and advertisers for now are aloof.”
theprint.in
Sources
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