Archive · 24 Jan 2026
Khaby Lame's $1 Billion TikTok Deal
Khaby Lame, the most-followed TikToker, has made a huge business deal worth nearly $1 billion.
A company called Rich Sparkle Holdings bought his core company, Step Distinctive Limited.
This deal will help Khaby invest more in his brand and even create an AI version of himself for content and virtual livestreams.
Khaby became famous for his silent reaction videos and has earned millions from brand deals.
He was ranked as the 10th highest-earning creator by Forbes in 2025.
The deal will combine Khaby's global influence with Rich Sparkle's e-commerce capabilities to create a new content and shopping experience.
Khaby Lame's core company, Step Distinctive Limited, was acquired by Rich Sparkle Holdings for $975 million.
The deal will make Khaby a controlling shareholder and allow him to invest more in his brand.
Rich Sparkle plans to use Khaby's global influence to build a sustainable, high-growth global content e-commerce ecosystem.
The deal includes AI integration of Khaby's Face ID, Voice ID, and behavioral models for multilingual content and virtual livestreams.
Khaby was ranked as the 10th highest-earning creator by Forbes in 2025, with earnings of $20 million.
- Who
- Khabane “Khaby” Lame, a Senegalese-Italian TikTok creator
- What
- A $975 million deal where Rich Sparkle Holdings acquired Step Distinctive Limited, Khaby's core company
- When
- The deal was recently announced, with Khaby's manager revealing his earnings in 2022
- Where
- The deal involves global content e-commerce, with a focus on the Chinese market
- Why
- To leverage Khaby's global influence and build a sustainable, high-growth global content e-commerce ecosystem
- Name
- Khabane “Khaby” Lame
- Occupation
- TikTok Creator
- Company Acquired
- Step Distinctive Limited
- Acquirer
- Rich Sparkle Holdings
- Deal Amount
- $975 million
- AI Integration
- Face ID, Voice ID, Behavioral Models
- Forbes Rank
- 10th Highest-Earning Creator 2025
- Forbes Earnings
- $20 million