Archive · 25 Dec 2025
Kevin Pietersen Invests in Indian Whisky Brand
Kevin Pietersen, a famous former cricket player, has invested in a whisky brand called Dram Bell.
This whisky is made in Scotland but sold in India.
Kevin thinks India is a great place for this business because people there are starting to prefer better quality drinks.
He also loves visiting India for safaris and enjoys chicken tikka and garlic naan whenever he's there.
Kevin is very disciplined with his health and fitness, following a strict routine that includes not eating until midday and exercising regularly.
He believes that having a personal stake in the brand makes him more committed to its success.
Kevin Pietersen has invested in Dram Bell Whisky, a brand bottled and manufactured in Scotland and imported into India.
Pietersen chose to invest with equity, showing his commitment to building the brand long-term.
The target consumer for Dram Bell Whisky is experienced drinkers who understand and appreciate quality.
Pietersen follows a strict fitness routine, including intermittent fasting, cardio, and weight training.
He enjoys wildlife safaris in India, particularly a memorable trip to Ranthambore with his family.
- Who
- Kevin Pietersen, former England cricketer and investor in Dram Bell Whisky
- What
- Investment in and promotion of Dram Bell Whisky in India
- When
- Current, with plans for long-term growth
- Where
- India, with whisky manufactured in Scotland
- Why
- To capitalize on the growing premium alcohol market in India and Pietersen's personal connection to the country
- Investor
- Kevin Pietersen
- Brand
- Dram Bell Whisky
- Manufacturing Location
- Scotland
- Target Consumer
- Experienced drinkers (3-5 years)
- Pietersen's Fitness Routine
- Intermittent fasting, cardio, weight training
- Favorite Indian Food
- Chicken tikka and garlic naan
- Memorable Safari Location
- Ranthambore, India