Archive · 8 Dec 2025
West Bengal Emerges as Top Tourism Destination
West Bengal has become one of the most popular places for international tourists in India.
In 2024, it welcomed 31 lakh visitors, which is a big increase from the previous year.
The state is known for its beautiful landscapes, cultural festivals, and friendly people.
The UNESCO recognition of Durga Puja has helped attract more tourists.
The government is also investing in new hotels, homestays, and tourism projects to make the state an even better place to visit.
Tourists enjoy the rich culture and affordable prices, which encourages them to come back.
West Bengal welcomed 31 lakh international tourists in 2024, a 14.8% increase from 2023.
The state surpassed traditional hotspots like Goa and Rajasthan in the first half of 2025.
UNESCO recognition of Durga Puja significantly boosted the state's international appeal.
The government has attracted over ₹5,710 crore in private investment in the tourism sector.
West Bengal is focusing on diversified tourism efforts, including MICE tourism and new circuits in lesser-known areas.
- Who
- West Bengal government, international tourists, industry leaders
- What
- West Bengal's rise as a top tourism destination in India
- When
- 2024-2025
- Where
- West Bengal, India
- Why
- UNESCO recognition of Durga Puja, infrastructure investment, targeted promotion of niche tourism segments
- International tourists in 2024
- 31 lakh
- International tourists in 2023
- 27 lakh
- International tourists in 2025 (first half)
- 27 lakh
- Top source markets
- US, Russia, UK, Italy
- Private investment in tourism (last year)
- ₹5,710 crore
- New luxury hotels
- 42
- Certified homestays
- Numerous
- Tourism budget for 2025
- ₹519.92 crore
- Certified tourist guides in West Bengal
- 1,022
- Tourism's contribution to state GDP
- 13%
- Employment in tourism sector
- 6%
