6 days ago
Bacardi Breezer Bold Brings Three Stronger Flavours to India
Bacardi has launched a stronger version of its Breezer drink in India.
The new drinks are called BREEZER Bold.
They contain 8% alcohol, while the older Breezer contained 4%.
There are three flavours: Guava Chilli, Grapefruit Yuzu, and Lime & Lager.
Guava Chilli tastes fruity with a small amount of spice.
Grapefruit Yuzu is sweeter and has strong citrus flavours.
Lime & Lager tastes partly like beer but is softened by lime.
Each flavour is designed for a different drinking preference.
BREEZER Bold introduces Guava Chilli, Lime & Lager, and Grapefruit Yuzu in India.
All three flavours contain 8% ABV, twice the alcohol level of the traditional 4% Breezer.
Guava Chilli combines recognizable guava flavour with restrained spice, acidity, and moderate sweetness.
Grapefruit Yuzu is bright, citrusy, fruit-forward, and sweeter than the other two options.
Lime & Lager blends lager with lime to create a milder alternative to conventional beer.
- Who
- Bacardi launched BREEZER Bold, and the reviewer sampled the range.
- What
- A new range of three ready-to-drink beverages with 8% ABV was reviewed.
- Where
- The launch event took place in Mumbai, India.
- When
- The drinks were tried at their launch event on September 19; the article does not specify the year.
- Why
- Bacardi increased the alcohol strength and introduced new flavour combinations to give Breezer a stronger, more grown-up profile.
Key facts
- Brand
- Bacardi Breezer
- New range
- BREEZER Bold
- Flavours
- Guava Chilli; Lime & Lager; Grapefruit Yuzu
- Alcohol content
- 8% ABV
- Traditional Breezer strength
- 4% ABV
- Launch location
- Mumbai, India
- Review assessment
- The three flavours target different preferences: spicy-fruity, sweet-fruity, and beer-citrus.
Sources
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