Archive · 18 Nov 2025
AI Content Floods OTT Platforms, Monetization Still a Puzzle
AI is making new kinds of shows for YouTube and OTT platforms.
These shows are cheaper to make but we don't know the best way to make money from them yet.
Some people think ads are the best way, while others think people might pay for them if they can watch different versions of the same story.
In the end, these shows will probably use both ads and paid subscriptions to make money.
AI-generated content is increasingly appearing on YouTube and OTT platforms
Advertising seems a more viable revenue model than paid subscriptions for now
AI content is cheaper to produce but generates strong engagement
Viewers are intrigued by the novelty of AI shows but not yet ready to pay for them
AI content will likely adopt a hybrid strategy combining ad-driven and subscription-based models
- Who
- AI, content creators, advertisers, viewers
- What
- AI-generated content on YouTube and OTT platforms
- When
- Currently, with uncertain future
- Where
- YouTube, OTT platforms, TV
- Why
- To experiment with new formats, engage viewers, make money
Advertising-driven model
Subscription-based model
Short-term viability
Advertising-driven model
Advertising is more viable in the short term due to strong engagement and volume
Subscription-based model
Subscription model may become viable if AI offers personalized storylines
Long-term strategy
Advertising-driven model
AI content will likely adopt a hybrid strategy combining both models
Subscription-based model
Not explicitly stated, but potential for personalization and predictive storytelling
- Content Types
- Short films, explainers, music videos, reimagined classics
- Revenue Models
- Advertising, subscription (potentially)
- Ad Pricing
- Unsettled, may be lower initially for AI content
- Audience Acceptance
- Still unclear, especially on TV
- Potential Sponsors
- Tech companies, telecom, consumer brands