Archive · 19 Jan 2026
BMW and Mercedes-Benz Report 2025 Sales in India
BMW and Mercedes-Benz both sold 19,007 cars in India in 2025.
BMW focused on younger professionals with models like the 2-series Grand Coupe and iX1 electric SUV.
Mercedes-Benz highlighted the success of their top-end vehicles (TEVs) costing over Rs 1.3 crore, including the EQS electric SUV and the G-Class.
Electric vehicles are becoming more popular in India due to a lower 5% GST rate.
Mercedes-Benz also noted a significant increase in diesel car demand due to reduced cess.
Mercedes-Benz India's CEO, Santosh Iyer, suggested that rationalising customs duties and improving macroeconomic policies could boost demand and tax revenue.
He also mentioned that the depreciation of the rupee has led to price increases and affected demand.
Both companies are expanding their presence in India, focusing on local assembly to reduce costs and attract more customers.
BMW and Mercedes-Benz both reported 2025 sales of 19,007 units in India.
BMW focused on attracting younger professionals with models like the 2-series Grand Coupe and iX1 electric SUV.
Mercedes-Benz highlighted the success of their top-end vehicles (TEVs) costing over Rs 1.3 crore, including the EQS electric SUV and the G-Class.
Electric vehicles are gaining popularity in India due to a lower 5% GST rate and improved charging infrastructure.
Mercedes-Benz noted a significant increase in diesel car demand due to reduced cess.
- Who
- BMW and Mercedes-Benz
- What
- Reported 2025 sales in India and discussed economic policies affecting the luxury car market
- When
- 2025
- Where
- India
- Why
- To attract new customers, grow in the luxury car market, and address economic challenges
Government Tax Policy
Luxury Car Manufacturers
Customs Duty Rationalisation
Government Tax Policy
The government maintains high customs duties to protect domestic industries and maximize tax revenue.
Luxury Car Manufacturers
Mercedes-Benz India argues that rationalising customs duties would stimulate demand and increase overall tax revenue.
Rupee Depreciation
Government Tax Policy
The government may have limited control over macroeconomic factors like rupee depreciation.
Luxury Car Manufacturers
Mercedes-Benz India believes stable macroeconomic policies and better fiscal management can arrest rupee decline and boost demand.
- BMW 2025 Sales
- 19,007 units
- Mercedes-Benz 2025 Sales
- 19,007 units
- BMW Electric Vehicle Sales
- 3,753 units
- Mercedes-Benz TEV Sales
- 20% of TEV sales were electric models
- GST on EVs
- 5%
- Diesel Vehicle Cess Reduction
- From 29% to 43%
- New CLA Electric Vehicle Launch
- Expected later in 2025
- Luxury Car Market in India
- Over 50,000 units
- Customs Duty on Cars Below USD 40,000
- 70%
- Customs Duty on Cars Above USD 40,000
- 110%
- Percentage of Cars Affected by Customs Duty
- 5-8%
Sources
BMW’s record 2025 sales show India’s young professionals are moving into luxury cars
How the Windsor became top-selling EV of 2025
Mercedes-Benz India Urges Customs Duty Rationalisation In Budget To Boost Luxury Car Demand & Tax Revenue
India's Automobile Exports Surge 24% In 2025 To Over 63 Lakh Units, Led By Two-Wheelers & Utility Vehicles
Interview: Vinay Raina, chief commercial officer, JSW MG Motor India
Mercedes-Benz A-Class, GLA Sales Drop 20 Percent, But It's Part Of The Plan - Here's Why!
